Hello guys! In this post, We are gonna share with you almost all SEO terms that you will face in your daily optimization. We made it shorter and understandable.
AdWords: Google’s advertising service for displaying Ads of your website as paid inclusion.
Algorithm: A program used by search engines to determine what pages to return for a given search
query.
Alt tag: A tag that provides alternative text for visually impaired users.
Analytics: A program that assists in gathering and analyzing data about website usage.
Anchor text: The visible text in a hyperlink.
Backlink: Any link into a page or site from any other page or site.
Black hat SEO: Unethical/underhanded search engine optimization tactics.
Blog: A truncated form for “weblog.” A blog is a frequently updated journal that is intended for the public
consumption.
Bounce rate: The percentage of users who enter a site and then leave it without viewing any other pages.
Cascading Style Sheets (CSS): A website’s “”CSS file”” contains site-wide information on paragraph layout,
“font sizes, colors, etc.
Cloaking: The process by which a website can display different versions of a web page under different
circumstances. Used to display an optimized or a content-rich page to the search engines and a different page to humans. A black hat SEO technique.
CMS (Content Management System): Software that allows publishing, editing, and modifying website
content as well as site maintenance all from a central interface.
CPC (Cost Per Click): The amount search engines charge advertisers for every click that sends a searcher
to the advertiser’s website landing page.
Domain name: A unique address on the internet. For example,www.yahoo.com.
Googlebot – Google’s spider program.
HTML (HyperText Markup Language): A standardized system for tagging text files to achieve font, color,
graphic, and hyperlink effects on World Wide Web pages.
HTTP: Stands for Hypertext Transfer Protocol.
Internal link: A link that forwards to another page within the same website.
JavaScript: A scripting/programming language used on many websites.
Keyword: A word that relates to a specific subject or topic.
Keyword density: The percentage of words on a web page which are a particular keyword. If this value is
unnaturally high the page may be penalized by the search engines.
Keyword Stuffing: The act of adding a large number of keyword terms into the HTML or meta tags of a
web page. A black hat SEO technique.
KPI (Key Performance Indicator): Used to quantify objectives that indicate the strategic performance of
an online marketing campaign.
Linkbait: A webpage or piece of content with the designed purpose of attracting incoming links.
Link building: The process of getting inbound links to your web page or site.
Link popularity: A measure of the value of a site based upon the number and quality of sites that link to it.
Long-tailed Keywords: Keyword phrases that contain at least 2 or 3 words.
Meta-tag: A special HTML tag that provides information about a web page.
Nofollow: A command found in either the HEAD section of a web page or within individual link code,
which instructs search engine robots (spiders) to not follow the link.
Off-page SEO: Everything you do outside your website to improve its rankings.
On-page SEO: Everything you do within your website to improve its rankings.
Organic results: Those listings on SERPs that were not paid for (i.e. naturally occurring).
PageRank: A value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity
and trust among other factors.
PPC (Pay Per Click): a contextual advertisement program where advertisers pay add agencies (such as
Google) whenever a user clicks on their ad. Google Adwords is an example of PPC advertising.
Query: The word or words a searcher enters into a search engine.
Rank: How well-positioned a particular web page or website appears in search engine results.
Reciprocal Link (crosslinking): Two different sites that link out to each other.
Relevance: A measure of how closely your website content is related to the search query and the
searcher’s expectations.
Robots.txt: This file notifies the search engines of which areas of your site are restricted and which can be
indexed.
RSS (Really Simple Syndication): A standardized system for the distribution of content from an online
publisher to Internet users.
Search engine (SE): A program, which searches web pages for relevant matches of a users keyword
phrase and returns a list of the most relevant matches.
SEM: Acronym for Search Engine Marketing.
SEO: An abbreviation for Search Engine Optimization, the process of optimizing and promoting your
website so search engines rank it higher in the search results.
SERP: Abbreviation for Search Engine Results Page.
Social media: Various online technologies are used by people to share information.
SPAM: Any SEO method that a search engine deems to be contrary to its goal of delivering relevant,
quality search results to Internet searchers.
Spider (bot): Search engines use these programs to find and add web pages to their search indexes.
Title Tag: An HTML tag appears in the tag of each web page that contains the page title.
Traffic: The number of visitors a website receives.
Usability: Measures the quality of a user’s experience when interacting with a product, website or
system.
White hat SEO: Ethical SEO practices. Those that search engines encourage you to use.
Wiki: Software or website that allows people to contribute and share knowledge on a particular topic of
interest.
XML sitemap: A file (usually sitemap.xml) designed to give search engines a map of all the different URLs
(pages) that your website contains.
I hope that you get all you need about All SEO Terms And if you need any extra explanation feel free to contact us, We will answer Asap.